Online marketing has changed after latest Google algorithms updates. Strategies that were effective and powerful in the past are now useless and potentially extremely dangerous. People are scared now and they think that every their move will provoke Google. They scare that they will be marked as spammers and penalized at the end. These fears are not without any cause.
However, we must do something if we want to monetize our websites. We cannot rely solely on our content and social signals. This is what folks from Google want to see. If you ever try to rely only on content, then you probably know it is almost impossible to rank i this way. There are just a few of positive examples of this practice. In fact, this is possible only if you have killing content that will become viral and bring you a ton of backlinks and visitors. In the reality, this rarely happens. So, we must use some other tactics.
Backlinks are still number one factor for ranking on the major search engines. If you have many quality backlinks that are related to your website’s topic, you will not have any trouble to rank. However, you must not overdo with this practice because it will be considered as manipulation and you will probably be banned. Try to be as natural as it is possible. For example, if you have new website, it would be ridiculous to gain 100 links after first one week. Be strategic and very careful.
In addition, you must think about the quality of your backlinks. Not all links are great for ranking. You must avoid links from suspicious websites and those who do not have anything in common with your money site. If you insist on such links, you will be the main candidate for expelling form search results.
However, we must do something if we want to monetize our websites. We cannot rely solely on our content and social signals. This is what folks from Google want to see. If you ever try to rely only on content, then you probably know it is almost impossible to rank i this way. There are just a few of positive examples of this practice. In fact, this is possible only if you have killing content that will become viral and bring you a ton of backlinks and visitors. In the reality, this rarely happens. So, we must use some other tactics.
Backlinks are still number one factor for ranking on the major search engines. If you have many quality backlinks that are related to your website’s topic, you will not have any trouble to rank. However, you must not overdo with this practice because it will be considered as manipulation and you will probably be banned. Try to be as natural as it is possible. For example, if you have new website, it would be ridiculous to gain 100 links after first one week. Be strategic and very careful.
In addition, you must think about the quality of your backlinks. Not all links are great for ranking. You must avoid links from suspicious websites and those who do not have anything in common with your money site. If you insist on such links, you will be the main candidate for expelling form search results.